Behind the Brand

Meet the Founder:

Founded by Samantha Wise, a proud Oakland native, Tip-Top Shape was born out of purpose and passion. Samantha began her personal wellness journey in 2019—at a time when life felt overwhelming and balance felt out of reach. What started as a path to reclaim her health quickly became a mission to uplift other women facing similar challenges. During the COVID-19 pandemic, she began leading bootcamps in her community—offering not just workouts, but hope, sisterhood, and strength.

Our Mission:

Today, Tip-Top Shape is more than just an athleisure brand. It’s a movement rooted in wellness, confidence, and connection. Samantha continues to hold local pop-up events, wellness classes, and community outreach programs to empower women and young girls—especially those who, like her, come from communities often impacted by violence and hardship. In a world that can be heavy, Tip-Top Shape aims to be a beacon of light.

Our clothing reflects that same energy. Designed to be transitional, versatile, and flattering, our pieces are made for the many hats women wear—whether you’re dressing up for a night out, winding down at home, or getting in a workout to refuel your mind, body, and spirit.

Our Promise:

Customer service is at the heart of what we do because Samantha believes every woman deserves to feel seen, heard, and treated like the Queen she is. We understand time is a luxury many of us don’t have, which is why we prioritize comfort, simplicity, and effortless style. We also offer event space rentals at our Oakland location to support fellow creators, entrepreneurs, and community leaders.

At Tip-Top Shape, we don’t just sell clothes—we create experiences, build community, and celebrate the power of showing up for yourself and others. Whether you’re on day one of your journey or deep in your glow-up, we’re right here with you.